Analysis Of Narrative Features And Communication Effects Of Vlog Reported By Mainstream Media During COVID-19 Pneumonia

In early 2020,novel coronavirus pneumonia outbreak and sudden threat.This is a big test of the world's medical system and public health and epidemic prevention,as well as a test of the communication ability and image of the mainstream media.This urgent public health incident highlights the importance of effective transmission of information and transparent and open policies,The value of mainstream media is highlighted.In recent years,Vlog,a brand-new form of video expression,has become more and more popular among young users due to its outstanding features of civilianization,personalization and documentary.As an important strategic position for media integration,"national teams"created by central-level media such as "People's Daily",Xinhua News Agency,and CCTV News have entered the venue.Begin to explore ways to further broaden the discourse power of mainstream media with the new style of Vlog news.During the fight against COVID-19,typical representatives of the three central-level media,CCTV News,Xinhua News Agency,and"People's Daily",have repeatedly used the form of Vlog to enrich anti-epidemic propaganda reports and truly record the actual situation of the epidemic.Compared with the traditional reporting methods in the past,Vlog videos seem simple and plain,but because they are full of true feelings,they can arouse strong emotional resonance from the audience.This has brought together a powerful force for the whole people to fight the epidemic and overcome the difficulties together.At the same time,it also provided strong public opinion support for winning the battle against the epidemic.This article uses the three mainstream media Vlog current affairs news reports of CCTV News,Xinhua News Agency,and"People's Daily" during the new crown pneumonia epidemic as the researchobject.Vlog news reports were collected from the reports published by the three mainstream media on the Sina Weibo platform from January 3 to August 7,2020.Conduct a text analysis of the information presentation and media performance during this period,and summarize the characteristics of mainstream media Vlog news reports and dissemination during the epidemic.Through the questionnaire and in-depth interview,the audience analysis is carried out to explore its communication effect,to explore how to become a new force in China's anti epidemic propaganda and report,and gather the anti epidemic energy of the whole country,In order to find a foothold for the future mainstream media political news communication innovation and development,and find a direction for the mainstream media to better realize the communication value.This study is divided into six chapters,The first chapter is the introduction of the research background,research purposes,research methods and other six aspects of the comb.The second chapter summarizes and analyzes the application of Vlog news by combing the development of Vlog,and deeply analyzes the reasons for the popularity of mainstream media reports during the epidemic period.In the third chapter,through the method of text research,this paper makes a detailed analysis of the Vlog news reports of CCTV news,Xinhua news agency and people's daily,and summarizes the specific performance characteristics of the Vlog news reports of the mainstream media during the epidemic period.The fourth chapter,based on the foregoing,focuses on the analysis of the narrative framework of the mainstream media's Vlog report from the macro,meso and micro levels at the three levels.From the perspective of the audience,the fifth chapter analyzes the communication effect of Vlog news reports in the epidemic period of mainstream media from the following four aspects:user demographic analysis,user participation and usage analysis,user behavior intention analysis and user feedback analysis,and conducts an online survey by using Questionnaire star platform,through in-depth interviews,this paper expounds the communication effect of mainstream media Vlog news reports from the cognitive level,psychological level and behavioral level of the audience,which provides a certain basis for the following analysis of the existing problems and the next development strategy.On the whole,the mainstream media Vlog report has achieved good results,but there are also some defects,such as the report base is not high,the media practitioners do not grasp the characteristics of Vlog report in place,the content form is single,and the narrative style is homogeneous.Based on the characteristics and shortcomings of the mainstream media reports during the epidemic period,this paper puts forward four suggestions:guiding principle,content deepening,professional deepening and breaking circle dissemination.