Network News Media, The Mainstream Media

Becomes the mainstream, is any is ambitious to the media lifetime pursue goal, the Net News media is not exceptional.The Net News media mostly has the government and the traditional media dual backgrounds, may say has the advantageous resources superiority, also has into the mainstream media detachment condition.However, at present the majority Net News media is actually a condition which occupies remains obscure, this kind of condition is far from obviously with the mainstream media image.That, where does the reason leave is at? The Net News media must become the mainstream media, how should manage? This is a subject which the present paper must discuss.Before this, already had many people all to discuss Net News media existence many questions, these questions are very many all with the Net News media and the mainstream media disparity correlation, like Net News media male letter strength question, influence question and so on.But, these elaboration all quite is it is a pity scattered, moreover very much is also short with the Net News media host fluidization question relates.Therefore, the system elaborated the Net News media host fluidization question appears has the necessity extremely.The present paper first reviewed the Net News media development course, then proposed must become the mainstream media essential condition.According to these conditions, had pointed out the Net News media and the mainstream media disparity, and unifies Net News media at present the actual situation, elaborated from six aspects how the Net News media does advocate the fluidization question.First, in view of at present Net News media homogenization question, I proposed makes the website characteristic the viewpoint.One, must highlight the place characteristic, walks the localization path; Two, the increase characteristic channel, walks the channel specialization path.Three, reduces the redundant information.Next, in view of at present Net News media male letter strength low question, I proposed the setting up Net News media male letter strength"eight moves": Completes the authoritative information to issue that, clear reveals the authoritative status; Completes the original, specially thunderbolt original; Uses the network commentary; In the public opinion check must pay attention on the reportage and the net grasps""; Taking advantage of strength tradition media; ceasing false news on the websites; Rejection ill health content; Opening error correction tectonic plate.Third, in view of at present Net News media building redundant project as well as the scale too small question, I proposed"walks road of the medium fusion"the viewpoint, and had pointed out the Net News media carries on the medium fusion three ways: Carries on the property rights the fusion; Carries on the medium the fusion; Carries on the news the fusion.Fourth, in view of at present Net News media talented person bottleneck question, I proposed must construct a high quality the Net News media talented person troop's viewpoint.And pointed out that,The Net News media picks arranges the personnel to be supposed to be"the versatile or well-rounded person"; The Net News media needs both to be good at managing the management and operation talented person who and understands the news service.Fifth, in view of at present Net News media humanities concern flaw, the social responsibility landslide question, I proposed"humanist, clear reveals the social responsibility"viewpoint.Namely: Stands makes the news in the ordinary web cam's angle, maintains"the zero distance"with the web cam; Attention weak trend community; Must pay attention defends human's dignity, avoids exposing other people privacy; Attention entertainment having; Must satisfy the web cam as far as possible"the intellectual curiosity".