Study On Scene Construction Of Vlog News In Mainstream Media From Perspective Of Media Situational Theory

With the development of technology,the way people get information has changed and the threshold of reading lowered,which makes short video important in people's daily life.Short video develops well and for its unique recording and authenticity,vlog(video blog)has become a new form of short video,which attracts much attention.It plays an important role in the development of short video.With the users of short video market stopping growing,the importance of retaining users with good content is becoming increasingly prominent,which draw the media attention to make vlog reports.In 2019,the vlog news of mainstream media has attracted much attention."Vlog + news" collides with many highlights.The innovation of reporting concept and the integrated communication concept practiced in it make many works obtain excellent communication effect and become popular products.Aiming at the vlog news works with outstanding communication effect,this paper mainly selects two seasons of "the forefront of great power diplomacy" launched by CCTV news as the research object,based on Irving Goffman's "Parody theory" and Marshall Mc Luhan's media perspective,and based on Joshua merowitz's media situational theory,following the principle of "new media new scene new behavior" The first path is to analyze the behavior display of foreground,background,middle area and deep background in vlog text.It is found that the mainstream media have completed the scene construction of vlog news through "front end","front end desalination","middle area behavior" and "deep background behavior" that can not be seen in the camera.The application of new video forms in news reporting not only changes the form of news text,but also reshapes the scene construction of traditional news.At present,vlog news is still in the stage of development,and there are still many problems that need to be improved,such as the scale imbalance between the front and back,the homogenization of video content,the continuous compression of "deep background",etc.This paper summarizes the above problems,and puts forward some countermeasures to optimize the scene construction of vlog news.The innovation of communication means and the transformation of discourse mode by mainstream media are not only conducive to the early formation of the whole media communication system,but also conducive to the healthy balance of the network short video ecology.