Research On The Narrative Characteristic Of Vlog News Under The Perspective Of New Media

With the development Vlog,its application field expands ceaselessly,it has gradually entered the vision of news reports,become the traditional media news reports a new path of the innovation.The vlog news began to appear on China's Internet platform in 2018,vlog was used in the two sessions' reports in 2019,which is also the beginning of the Vlog news is widely used.Vlog news is popular among mainstream media and audiences due to its real records,personal expression and social interaction,attracted the attention of academia and industry.The reasons for the popularity of Vlog news,as well as the inherent characteristics of this mode of communication,is a research subject with important practical significance.This paper discusses the vlog news as the research object,based on the background of new media,explores its prevalence and its causes,focuses on the narrative characteristics of vlog news,and deeply analyzes the significance of it.The research adopts literature research method,case analysis methods,empirical analysis method and so on.From the following aspects of research: first of all,analyzes connotation of vlog news combing on the basis of literature review,and then discusses vlog news' s media ecology,then discusses the popular reasons of vlog news from internal and external causes.Secondly,through the analysis of relevant vlog news narrative texts,combining the theories of communication and narratology,explores its narrative characteristics and its influence on news communication.According to the research,Vlog news has narrative features such as video narration,story narration,documentary,interaction and self-construction,and has exerted influences such as content innovation,intelligent communication,discourse empowerment and pattern construction.On the basis of objective research and summary,this paper makes a certain analysis on the development trend of vlog news in the new media environment,and put forward the corresponding countermeasures based on the analysis of vlog news 's problems.On the one hand,strengthen the development of content production,on the other hand,regulate the main responsibility such as the government,the platform,the media,the individual.At present,vlog news is still in the process of continuous development and evolution,and there will be new issues to be studied in the specific communication practice.It is hoped that the research in this paper can provide useful reference for the development and in-depth study of Vlog news.