The Mainstream Media's Construction Of Jiangsu's Image In An All-media Context

In the Omnimedia environment,regional image communication has become an important factor in promoting economic development,enhance the comprehensive competitiveness of the whole region,the regional advantages and regional features,use all over the media means,by various means,a variety of angles,complete stereoscopic display,to create the most characteristics of the regional brand image.And in the construction of the regional image,it's the most prominent and authoritative of the mainstream media.Therefore,this paper selects Xinhua newspaper media group,a large state-owned enterprise in Jiangsu province,to study how it can use the joint report of the whole media,to tell the story of Jiangsu,and to build the new Jiangsu image of "stronger and beautiful".This article is mainly introduced from four parts:The first part describes the relevant concepts,starting from the basic concept of all media,all media about the definition,characteristics and the spread of the image,and the mainstream media,especially the mainstream definition of traditional media and new media mainstream concept,the current Jiangsu image,and introduce the basic reason for choosing,and Xinhua media group's current media matrix construction.The third part is the emphasis of this paper,describes the new mainstream media,which is the Xinhua newspaper media group's "network","Jiangsu Chinese intersection","Xinhua Daily" official WeChat and micro-blog,according to the usual reports and events reported two categories,explain how the mainstream of new media in reporting on all media linkage with traditional mainstream media reports,and select the Jiangsu Development Conference of the representative examples,detailed reports show the media fusion.In this part,also presents the whole media linkage report strategy Xinhua media group propaganda department,set up the mainstream media in the context of the media,in the event reports,how is the image of Jiangsu reported on the internal and external linkage.Through specific cases,it gives the advantages and disadvantages of the Xinhua news media group in the full media linkage report,and gives its own suggestions and thinking.In the fourth part tells the Xinhua newspaper media group under the crisis of the media,not only analyzes the crisis event characteristics of the context of the media,especially in the case of YanCheng June 23,described in this natural disaster emergency,Xinhua media group is how to carry out the whole media reported,are reported in the reference point and suggested communication strategy after correction,to more effectively carry out the crisis of media communication strategy proposal.