Research On Development Status And Strategy Of Educational Publishing Digitalization In China

As an important part of my country's publishing industry,educational publishing has a huge impact on the development of education and can provide important educational resources for learners of different school ages in our country.With the development of the current age of media convergence,the advancement of digital technology in mobile internet networks,and the acceleration of education informatization,changes have taken place.With the decline of paper media,in order to promote the development of traditional education publishing in the direction of digitalization,a nationwide "Internet + Education" strategy has been introduced.For educational publishing to develop in the direction of digitalization,it must break the traditional way of thinking of educational publishing and rely on its own cont ent advantages,brand advantages and resource advantages.As far as our country's current development is concerned,some attempts to digitize educational publishing have achieved good results,but at the same time they are also facing difficulties and some problems that have emerged have not been resolved.This article combines Lasswell 5W with the communication theory of use and satisfaction,using literature research and case studies survey methods,analyzes the main problems in the digital development of my country's educational publishing industry,and puts forward relevant strategic suggestions to explore the digital development of my country's educational publishing.The first part of this article introduces the research background and importance of research,a review of domestic and foreign research,research theories,content,methods,ideas and innovations.The second part expounds the concepts of educational publishing and educational publishing digitization,and analyzes the current general form of educational publishing digitization.The third part combines the data report with reality,analyzes the current development opportunities of digitization of educational publishing,and analyzes the main links of digitization of educational publishing based on the theoretical model of communication.The fourth part sorts out and analyzes the problems of the existing unity and simplification of the content,the number and quality of digital education publishing experts,and the construction of a comprehensive service-oriented digital education platform.The fifth part discusses the corresponding development strategies in view of the problems in the digital development of education publishing.From the perspective of content development,research and build a development strategy for high-quality all-media digital education content.In terms of professional talent training,two research and development strategies have been proposed to increase the number of talents and improve the quality of talents.Regarding the construction of a digital education platform,the overall R&D strategy is to build a service-oriented,personalized and interactive digital service platform.In addition,the education status of users is divided,and the development strategies of various types of digital education platforms are discussed for users of different school ages and different learning needs.This article analyzes the current situation of digital education publishing,sorts out and analyzes the more obvious problems,and studies corresponding development strategies for the problems.It aims to provide some reference materials for the digital development of education publishing and the modernization and upgrading of education publishing industry.