Research On The Current Situation And Development Strategy Of Digital Publishing Of People's Education Press

People's Education Press is a traditional publishing house that began digital transformation earlier in China.After years of exploration,People's Education Press has accumulated rich experience and occupied a place in the field of educational digital publishing.Using the relevant theories of publishing,this paper takes the digital publishing of People's Education Press as the research object,reviews its development process,combs its development status,analyzes its existing advantages and existing problems,summarizes its development strategies,and puts forward countermeasures for the healthy development of the digital publishing of People's Education Press in the future,in order to provide useful reference and reference for the digital transformation of China's education press.This paper includes seven chapters: the first chapter is the introduction,which discusses the background of the topic,combs the research status at home and abroad,determines the research content and defines the relevant concepts.The second chapter analyzes the political environment,economic environment,social environment and technical environment of the development of digital publishing of People's Education Press,and puts forward the opportunities and challenges it faces.The third chapter introduces the development process of digital publishing of People's Education Press.The fourth chapter combs the current situation of digital publishing of People's Education Press and introduces its four digital product systems in detail.The fifth chapter analyzes the development advantages and existing problems of digital publishing of People's Education Press.The sixth chapter summarizes the development strategy of digital publishing of people's education press from eight aspects: strategy level,concept level,talent level,research and development level,user level,product level,communication and cooperation level and social public welfare level.The seventh chapter points out the existing problems of digital publishing of People's Education Press from the aspects of product promotion,compound talents,product innovation and technology,and puts forward the corresponding promotion strategies.