| China has made great progress in book market in the past 20 year. Generally speaking, the book markets in our country are beginning to step into buyers' market. It's meaning to research development strategy of publishing enterprises form the perspectives of competitive environment, competitive force, competitive strategy and core competence. This research discussed competitive environment of the industrialization of publishing, analyzed it by using such methods of SWOT analysis, Portfolio analysis. Aiming at the characters of the company, this research put forward strategic projects. |
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