| Under the background of the "internet plus", the enterprise must have internet thinking. During the period of 13th Five-Year, the State news publishing industry specifically requested the publishing units need to deal with the relationship between traditional publishing and emerging publishing, the publishing industry has gone to the times of integrative development. As the reform of the national education policy and the development of the medium propagation way. The requirement of the audience shifts from the former simple paper publication training to comprehensive demand of the education service. Tradition Publishing business may occur bluff type landslide to the traditional education publishing unit, integrating the development of traditional publishing and emerging publishing, It has a practical significance both in breakthrough the limitation of the logistics carrier and form, moreover has developed the education publishing space.Based on the domestic and foreign excellent educational publishing enterprises in the integration of the development of the problems in the process and trend of the results, analysis of China’s local educational publishing industry macro environment, the micro environment, use the strategic tool PEST and EFE analysis, IFE matrix analysis and SWOT analysis, sort out the Ningxia Education press is a traditional A the development of new publishing publishing and fusion of the status quo, theory and practice of the analysis of the existing Ningxia A education society integration and development in the exploration, innovation of business model of enterprises at the same time in the "Internet plus" under the background of the war Ningxia A Education Press and strategic transformation in the new strategic positioning of the inquiry analysis, finally units on the Ningxia A Education Press targeted traditional publishing and development planning of new publishing fusion and the concrete implementation plan put forward. |
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