| With the continuous deepening of the process of the digital era of the Internet,the traditional publishing house almost all chose to digital publishing business transformation of the road. In the face of competition is more intense digital publishing market, development of traditional press how in the opportunities and challenges of the market competition, establish and maintain their own competitive advantage; how to choose the right digital publishing development strategy, to press the future long period of time has a critical influence. Therefore, based on China's education publishing enterprise benchmarking circle-- HEP press as an example,research on the development strategy of digital publishing, has very important significance in the present. On the one hand, the research for the transformation of the HEP publishing company's own proven Road, has practical significance. On the other hand, the research also provides a good reference for the traditional press, especially the traditional education press to choose the development strategy of digital publishing.Firstly, In this paper, we will use PEST analysis method, Porter's five forces model, SWOT analysis method analysis HEP press digital publishing's external environment and competition in the industry were analyzed to clarify the HEP press digital publishing current strengths, weaknesses, opportunities and threats.Secondly,HEP digital press development strategic goals and positioning based on, combined with SWOT strategic matrix scheme analysis, the HEP press digital publishing development strategy-- growth oriented development strategy, its concrete manifestation is: "a variety of published fusion model and profit model", innovative online course of digital publishing; industrial chain prior to integration. Thirdly,according to the proposed strategic growth strategy implementation plan. At last,This paper summarized the main research, deficiencies and research prospects. |
PDF Full Text Request