Professional Publishing Digital Publishing Development Strategy Study

In the 21st century, digital technology and network technology to the traditional publishing industry has brought great challenges. Now with the popularity of andheld readers, have been gradually integrated into digital publishing. Record high roduction value of digital publishing, digital publishing has become the publishing industry rends, Publishing houses face the tide of reform, published by the threat of physical fitness and the great challenges of digital publishing, publishing houses often are relatively small, find new business models and Profit growth for the future development of significant publishing houses. Typical reference specialized Press Digital Publishing's successful development experience, professional publishers to explore the development of digital publishing strategy is the purpose of this study.This paper uses the literature analysis, case analysis, combined with the sociology, economics, communication and other disciplines, theories and methods, a large number of secondary data were collected and finishing. This paper reviews the domestic Press Digital Publishing relevant professional development research theory, digital publishing and the domestic situation and development trend of thought. Secondly, the use of SWOT analysis on the economics of professional development of digital publishing services Publishing internal strengths, internal weaknesses, external opportunities and external threats to analyze one by one. Again, the paper introduces the typical professional publishing house digital publishing business development, and publishing houses from those typical of the development of digital publishing business based on inspiration, From the resource strategy, brand strategy, marketing strategy in three aspects of professional publishing house for the future development of digital publishing strategy of China.