Research On The Development Strategy Of Petroleum Industry Press Under The New Situation Of Digital Publishing

With the continuous development of mobile Internet technology and intelligent mobile-phone technology,digital publishing has become the domestic publishing industry "leader",has caused more and more pressure and challenge to the traditional publishing companies.And all the traditional publishing companies have embarked on the road of transition of digital publishing.In this paper,using literature retrieval,comparative analysis,expert evaluation,summarized the research methods,research and analysis of the influence on the mode of operation,the traditional publishing enterprise profit model of digital publishing,and through the investigation on many traditional publishing digital publishing companies development strategy analysis,summed up the factors and the types of digital publishing development strategy.Matching based on the analysis of Petroleum Industry Press resources,business indicators and other aspects of the data obtained in the PIP digital publishing under the background of development strategy and implementation effect of the development strategy from the operating costs,operating profit,market share and other aspects of the evaluation and analysis,and draw the corresponding conclusions.