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Research On The Application Of VR In Educational Publishing

Posted on:2021-01-16Degree:MasterType:Thesis
Country:ChinaCandidate:Y C ZhangFull Text:PDF
GTID:2428330620962205Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
From the Internet to mobile terminals,the rise of each new technology will bring transformation opportunities to different industries,and virtual reality technology is no exception.Since 2016,VR has been gradually applied to different industries and fields,and the publishing industry has also been trying to use VR to innovate and integrate products,especially in the field of education and publishing.Therefore,the purpose of this article is "Research on the Application of VR Technology in Educational Publishing".It starts from the application of VR,consults a large amount of data and analyzes the combination of VR and education publishing.Specific cases,using questionnaire surveys,in-depth interviews,and other research methods,analyze the application of VR in the field of education and publication from the perspective of communication and publishing,and summarize the strategic implications of using VR integration and development.This article is divided into five parts.The first part is an introduction chapter,which elaborates on the background and significance of the application of VR in the field of education and publication.It sorts out the literature review and research results of related fields at home and abroad,introduces the research methods used in the research process,the related communication theories will lay the foundation for the following research and analysis.The second part analyzes the general situation of VR and its integration with the field of education and publishing,including the reasons for the rise of technology in education and publishing and the current market situation.The third part takes Qingdao Publishing Group as a specific case,analyzes the group's VR technology integration practice strategy,the main products of the "VR + Education" project,and selects one of the products to analyze the VR education communicationeffect.The fourth part analyzes the current problems in the application of VR technology in the field of education and publishing based on the above research foundation.The fourth part is based on the above research basis to sort out the existing problems in the application of VR in the field of education publishing.In the fifth part,based on the successful experience of VR application in the educational publishing,combined with the existing problems,relevant improvement measures are proposed,and suggestions are offered for the educational publishing to make better use of VR.
Keywords/Search Tags:Virtual reality, Educational publishing, Publishing strategy, VR education
PDF Full Text Request
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