Research On Financial Risk Identification And Evaluation Of H Film And Television Media Company

Our country is currently in an era of rapid economic development and constant changes in the market environment.The degree of financial risk affecting business operations cannot be underestimated.Due to the lack of management and prevention of financial risks,some companies have caused a series of financial crises such as the break of the capital chain,and even led to the bankruptcy of the company.Therefore,only by strengthening the financial management of the enterprise and predicting and preventing risks can the smooth operation of the production and operation of the enterprise be ensured.The film and television media industry has the characteristics of large investment in the early stage and unstable returns in the later stage.After the "winter of film and television" in 2018,it is urgent to establish corporate values to deal with risks at any time and establish a good financial risk evaluation system to better prevent it.Financial risks promote the healthy,orderly and sustainable development of the industry.This paper takes H Film and Television Company as the research object,combined with the relevant theories and research results of financial risks at home and abroad,and selects the method of combining the analytic hierarchy process and the efficiency coefficient method to identify and evaluate financial risks.From the company's financing risk,investment risk,Four dimensions of business risk and development risk,and a comprehensive analysis of its financial status.First,the financial statement data of the H company in 2016-2019 was selected as the research basis,the financial risk evaluation model was constructed using the analytic hierarchy process,and the efficiency interest rate method issued by the state were used to evaluate the production and operation of H company.The risks encountered in the activities are evaluated,and the severity of the company's financial risks is estimated through the calculation results.The study found that the financial risk levels of H Film and Television Media in the past four years were medium risk,small risk,greater risk,and extreme risk,indicating that the financial risk of H Film and Television Media has become increasingly serious and needs to arouse the vigilance of managers.Finally,based on the results of the financial risk evaluation system,corresponding preventive and improvement measures are proposed for different types of risks,such as optimizing capital structure,strengthening cost control,and reducing internal control fraud.The summary is combined with case analysis and put forward corresponding countermeasures and suggestions.