Research On Financial Risk Control Of Jishi Media Company

As China's reform and opening up entered a period of steady development,the socialist market economy also entered a stage of stable development.Under the background of the global economic slowdown and the downward pressure of the economy,the development of traditional industries is weak.While the broadcasting industry in China is driven by the Internet industry,with the support and promotion of the “three networks integration” policy,the media industry has ushered in a new Development Opportunities.China's broadcasting and television media industry has the advantages of strong government support,huge market base and rapid technological development.However,in the process of business development,it still exposes income concentration,single profit model,too few financing channels,imperfect overall budget control,and finance.Risk management awareness is not clear and so on.Faced with fierce market competition and increasingly complex market environment,companies must pay attention to financial risk control if they want long-term stable development.The identification,analysis and control of the company's financial risks are an important part of the company's continuous operation and are of great significance to the company's development and growth.Based on the financial risk control theory and the relevant data indicators of the financial statements of Ji Shi Media,this paper is based on the four main aspects of financing risk,investment risk,capital operation risk and income distribution risk.The financial risk control situation was identified and analyzed.In terms of financing risks,the capital structure and capital allocation of the company's current media companies have not reached an optimal state,especially the short-term solvency has certain financial risks.In terms of investment risk,Ji Shi Media blindly conducted cross-industry investment,and there is a high risk of impairment of foreign investment costs.In terms of capital operation risks,the company's main risk is that the collection of accounts receivable does not affect the company's cash flow in a timely manner,and the income mode is concentrated,and it is difficult to resist the risk of market changes affecting income.In terms of income distribution risk,the main problem of Ji Shi Media Company is that the income distribution plan is not conducive to mobilizing investors' enthusiasm and is not conducive to attracting more investment.After analyzing the financial risk control of Ji Shi Media Company,it gives rationalization suggestions from the four perspectives of financing risk control,investment risk control,capital operation risk control and income distribution risk control,and proposes measures to improve the financial risk control of Ji Shi Media.I hope to provide experience for the financial risk control of other companies in the media industry.