Research On Financial Risk Early Warning Of JSCN Company

With the rise of new technologies such as 5G,the radio and television media industry has also ushered in another golden period of development.The state has also issued policies such as guidance on the development of innovation and development in the context of new technologies in the industry,hoping to promote the development of the radio and television media industry through policy support.Therefore,JSCN as the representative of the radio and television media industry enterprises have a lot of development opportunities.However,we should also see that,although in the positive background,the radio and television media industry companies still have a variety of problems,industry and services in the process of transformation and upgrading is facing considerable pressure,this problem is reflected in the performance of enterprises,and ultimately reflected in the financial situation of companies.In this paper,JSCN company as the research object,after introducing the current situation of the radio and television industry,from the financing,investment,operation and income distribution four aspects of JSCN’s financial status analysis,found that its cash flow,accounts receivable and inventory and other financial indicators there are financial risk problems,and the causes of risk.This paper also uses the enterprise financial risk early warning model-Z-Score model to JSCN company Z-value diagnosis and test its applicability,and combined with the financial characteristics of the radio and television media industry companies to modify its model,so that the revised model can be more suitable for the industry.At the end of the article,the current situation of JSCN’s financial problems and the financial indicators that should be paid attention to are proposed for improvement,and the corresponding safeguard measures are put forward.The revised Z model and the suggestion of improving financial risk for JSCN company will also provide reference for the financial risk warning of enterprises in the same industry,which is of practical significance.