Research On Financial Risk Management Of GX Media Company

The current rapid economic development and ever-changing market environment in China make the impact of financial risks on enterprises particularly important.In addition,in recent years,the people’s demands for cultural life have become increasingly high,and the contribution of the cultural industry to national economic growth has gradually increased.To this end,the country continues to improve relevant industrial policies and vigorously support the development of the cultural industry.At the same time,the requirements for the film and television industry are becoming increasingly high,which has also led to a series of industry management issues that cannot be ignored.The film and television industry has its own industry characteristics,such as large initial investment,long project cycles,and unstable returns in the later stage.After being affected by market fluctuations,policy adjustments,and other factors,it is more likely to cause financial risks such as low profit margins,broken capital chains,and even lead to bankruptcy and bankruptcy of enterprises.It can be seen that only by vigorously strengthening their own financial risk management and effectively identifying and preventing risks can enterprises reasonably and effectively promote their vigorous development.This article selects GX Media Company,a listed company with a certain position in the industry,as the research object.Combining relevant theories of financial risk at home and abroad and the characteristics of the film and television industry,it uses multivariate and univariate analysis to analyze its financial data in the past three years.From the aspects of fundraising,investment,operation,and capital,GX Media Company comprehensively identifies and evaluates the potential financial risks it faces,And further study the causes of its risk formation.Research has found that the net cash flow of GX Media Company’s fundraising and investment activities in the past three years has been negative,with financing obtained through equity pledge.Non current liabilities continue to grow,profits decline,and turnover speed slows down.All indications indicate a decline in its profitability and operating ability.Through Z-Score and F-score analysis,it was found that although GX Media Company was also affected by market fluctuations,there was no risk of bankruptcy.Through univariate analysis,it was found that the financial risks of GX Media Company in the past three years mainly focused on profit and operational risks,which need to be taken seriously by the management.At the end of the article,corresponding measures were proposed to address several types of financial risks,such as diversified investment,diversified operation,strengthening fund management,improving inventory and accounts receivable management levels,strengthening cost control,and strengthening talent cultivation.And summarize the financial risk analysis of GX Media Company,providing reference for the healthy and sustainable development of the film and television media industry.