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Research On The Audience Preference Of "Slow News" Column Of Chongqing Evening News

Posted on:2022-07-30Degree:MasterType:Thesis
Country:ChinaCandidate:Z Y LiFull Text:PDF
GTID:2518306539979029Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
In this era of emotion first and the truth behind,people have an urgent need for the truth of news facts,which gradually turns into the expectation of "slow news".This paper takes the "slow news" column of Chongqing Evening News as the research object,and uses the research method of text analysis and in-depth interview,first of all,explores the production of slow news and the demand of the audience;then analyzes the report of "slow news" column in recent year,classifies it according to the narrative theme,and analyzes the sample of slow news,and summarizes the text The characteristics of various slow news in the column.Finally,20 audiences were interviewed in depth,collected their knowledge of slow news,reading experience and intuitive feeling,and found the problems and put forward the countermeasures.The research found that they prefer slow news which has connection with me,can read carefully,have feelings in reading and willing to share again,and also want to enjoy a unique reading pleasure.However,the slow news production of Chongqing Evening News is still difficult to meet the higher reading needs of the audience.In this regard,I think the concept of slow news should be integrated with the current technology,and use reverse thinking to regain the slow rhythm of most consumers' consumption news,and provide a new and interesting interactive "window".
Keywords/Search Tags:Chongqing Evening News, slow news, audience preference
PDF Full Text Request
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