The Research On The Leisure Culture Of Chongqing Evening News

With the social and economic development and the improvement of labor productivity, social groups have more and more leisure time. People's aspiration of deepening the quality of leisure culture and enjoying the leisure services is increasingly strong. Newspaper readers are eager to get more fresh, lively and useful information to guide their lives and provide entertainment. Newspaper supplements can provide leisure and cultural content, delivery leisure information, and meet the leisure needs of the people in a certain degree. Therefore, in the development process of leisure culture, newspaper supplements are deepening and expanding. They have developed from a single comprehensive literary supplement that provides literary leisure times to the readers to provides entertainment and practical information like dining, tourism, fashion, home, etc. Newspaper supplements are entering all areas of social life, changing to "Big Supplement" pattern step by step.Chongqing Evening News is the first integrated daily newspaper in Chongqing newspaper market. It has strong flavor of cultural leisure from the beginning of the publication. This paper is mainly based on qualitative research, selecting Chongqing Evening News supplement as the starting point, researching the leisure culture of the newspaper in the 80's,90's and present. This paper also analyzes Chongqing Evening News supplement's different characteristics that affected by the development of leisure culture in different historical periods and the causes of Chongqing Evening News supplement's meaning evolution. The paper thinks back to the problems of present Chongqing Evening News supplement's leisure culture and proposes solutions and strategies.The paper is divided into four chapters. The first chapter is an introduction, a brief overview of the purpose and significance of this research, the scope, content and status of existing research. The second chapter focuses on the definition of newspaper supplement and leisure culture, making certain relationship between them. The third chapter looks on the historical development as a clue, introducing the foundation of the Chongqing Evening News, analyzing the characteristics of Chongqing Evening News supplement leisure culture in the different historical period, concluding the cause of transform of Chongqing Evening News supplement. Chapter four thinks back to Chongqing Evening News supplement's leisure culture and makes an outlook, comparing Chongqing Evening News with Shanghai Xinmin Evening News, sorts out the existing problems of Chongqing Evening News, proposing strategies that makes Chongqing Evening News progress a better way which can accord the Chongqing's reality.