| Basing on the background, conception and the significance of the news planning, standing on the point of the operation of which, and taking the news theme planning of Qian Jiang Evening News during 2006 and 2008 as the object of analysis, this dissertation makes an exploration of the characters and the development of the news theme planning of Qian Jiang Evening News.On the basis of this, will the experiences of success and failure of the Qian Jiang Evening News be concluded, in order to provide some reference for the news theme planning in the future.Laying great importance on the analysis of data, contents and the effects, making specific analysis of the news theme planning of Qian Jiang Evening News, this dissertation has summarized out, that for all the time the news theme planning of Qian Jiang Evening News insists on interpreting the news themes in view of the masses, and that during the past three years it shows the characters such as longlasting, increasing of the news editions, and making use of a large number of news pictures.At the same time, while making full use of news theme planning, happens to the Qian Jiang Evening News also the problems such as suggestive advertisements. This phenomenon has reflected the urgent necessity for the Journalists to insist on their work ethics, and to increase the individual cultivation of themselves. |
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