| News headlines stand before the news,like the eyes of the news.Just as people can look inside the eyes of people out of the inner world,vivid and charming good title,let the audience feel is sprouting,changes in the new thing.There is no doubt that paper media in the same news events on the increasingly fierce competition,the key to the success or failure of paper media competition is based on society and the audience on the news information on the degree of awareness and satisfaction.And this satisfaction often begins with.the title.Title is an integral part of modern news,news and information for the audience must accept the channel is the starting point of news role.Throughout the study of news headlines,people tend to separate the form and content;the form of news headlines generally from the perspective of news writing,and some articles focus on how to produce news headlines,and some focus on the news headline appreciation;The content of the news headlines falls within the category of linguistics,and it lacks internal logic from the perspective of grammatical structure,rhetoric,and the research of news headline form and content.This paper attempts to combine form and content,from the table and the inside,from shallow to deep,because the form and content in the newspaper news headlines should be both opposing and unified relationship,the contents of the decision form,and the use of the title in the final form of news The content requirements of the title.This paper attempts to explain the supernormal word collocation in news headlines by using "space" and "visual impact",and subject to the limitation of newspaper space,the news headlines will be compressed or even mutated.Will not appear in the news body.Part of the news headlines will also use the use of punctuation and rhetoric to create a sense of space and beauty,in order to increase the news title of the "visual impact" force,so as to attract the reader's attention.After analyzing and researching the form and content of the news headlines,the paper points out the cultural differences between Shanghai and Guangdong province,and then analyzes the deep reasons for the difference of the news headlines.Shanghai culture and Lingnan culture in essence have a common place,they have a strong public and commercial,this commercial and public nature of the rapid development of the two newspapers,providing a rich soil,in turn,the two Home newspaper will be the title of production will meet the needs of civil society.However,there is a big difference between the two,the Shanghai culture is inclusive and refined,reflected in the "Xinmin Evening News" news headlines appear refined and dignified,the title of the producers tend to refine the news headlines,in the form The confrontation neat,the content of freehand brushwork;Lingnan culture more aggressive and adventurous,embodying the "Yangcheng Evening News" title production is rough and original,the title maker pay more attention to objective narrative,pay attention to realism.The title is generally very specific,but more "carving",the word is very sharp,editor of the feelings of praise from the line between the words will be able to see. |
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