Study On The Context Of Olympic News Reports Published By Xinmin Evening News

The International Olympic Games is one of the top sports events which attracts millions of people's attention in the whole world. It is not only the stage for the athelets to show their ability and sports level, but also a battle without smoke of gunpowder of the media. The meida find the shortages and problems of their news reports and news plans in the practice in order to impove the quality of their news report and further their connotation. Xinmin Evening News is the first local media in our New China which sent the journalist to Los Angeles to report the L.A. Summer Olympic Games in 1984, and each of its movement influnce the other media and the audiences. How will Xinmin Evening News act as a leader in each period of reporting the Olympic Games, and how to correspond the most exciting news and sports events to the audiences and make them feel exactly into the Olympic Games, all these questions deserve to be considered seriously in each article and each page which carried by Xinmin Evening News.Today we are facing a big bang of technology and information, the coming era of New Media makes the paper media undergo a hard test, and since the competation between the media is serious and fierce, in that condition, if Xinmin Evening News only focus on reporting the sports events, the scores, the joy or the saddness of the Olympic Games, it is far beyond what is needed. Faced with the harsh situation of New Media, it's necessary for Xinmin Evening News as a typical of traditional media should conclude the past and research itself and try to create a new era of reporting the Olympic Games.Research methods of documentation, case analysis, statistics, content analysis and logical analysis are used in this research in order to gain the results of these 7 periods of Summer Olympic Games, it consists of six aspects such as the analysis of the subjet of the news, the analysis of the pictures, the anlysis of the edition and the analysis of the pages,which aims to discuss the changes and features in the past Summer Olympic Games'news report, and at the same time to find the difficulties and problems in these report and try to give some suggetions to improve it.