On The Entertaining News On Yang Cheng Evening

With the economic diversification & the broadening of people's interest.newspapers fed inevitable to widen their news coverage & strengthen theentertaining ability in terms of competition. The entertaining news is newpapers'last resort to enhance their competitiveness & is popular with the mass because ofits appealing content & form. which is a new phenomenon in the developmentalprocess of china's newspaper industry at the end of last century.The managcmenl of a type of news may be focused on the effectiveinteraction belween its content. form & the following benefit, so is that of e/n. InGuangzhou where exists the keen competition among diflbrent newspapers. Thee/n has become indispensable in newspapers. especially the comprehensivenewspapers. The e/n carlied on YangCheng Evening ranks as the typical &represel1tativc in this ficld for its characteristics in content. form. affection onpublic opinion & the good social influence as well.Colnposed of 4 parts. the thesis manly focuses. in the 2nd & 3rd part. on thecharacteristics of tbe e/n carried on YangCheng Evening & the study on the learnsof its saucers; its comparison with its co ered. After birching the current situationof the e/n on tl1e domestic newspapers. mparison on the other domesticnewspapers is also covand analyzes the reasons of its arising on YangChengEvening. ln the 4th part. the detailed study on the e/n on YangCheng Eveningscrves l11at ()l1 tI1e relativc problems existing in the development of the e/n ondomestic newspapers. The author concludes his paper with his personal measuresto those problems & the prediclion of the tendency of future development.