Spatial Embedding And Meaning Production Of Urban Screen

The development of digital media technology has profoundly changed the relationship between media and city.As the driving force and center of social development,city has always been the topic of communication circles.With the development of media technology,the media collection with high mobility,instant and penetrating into urban space has become a unique way to perceive urban space.In the mid-1970s,the electronic screen first appeared in the city streets.Today,the city outdoor large screen has become a common urban landscape.Therefore,this paper will focus on the city big screen and urban space,specifically explore how the city big screen becomes the key node of shaping the city,and through these nodes produce new urban significance.The first chapter mainly discusses how the city big screen as a medium can be embedded into the city space and become a node in the city network relationship.Firstly,city big screen connects "media" and "architecture",which makes architecture have the attributes of media and art;secondly,as the product of digital media,the content presented by city big screen belongs to virtual space,and its practice in public space integrates physical space and virtual space,which really integrates city big screen and this kind of media with city Based on the above two points,the city has become a kind of media,that is,the city as a media.The second chapter focuses on how to embed the urban big screen into the daily life of residents,which is the second node to shape the relationship of urban network.Like the public space as the physical space,the practice of residents in this space is also an essential key element of urban network.First of all,the city big screen has mobilized more sensory experience of residents in the limited area,changed the way of residents' perception of the city,and provided the possibility for the new public communication of citizens;second,the body shuttling through the streets where the city big screen is placed has already possessed the duality of the body,that is,the body of performance and the virtual body;finally,although the city big screen is currently behind the body Logic is still commercial capital,but its emergence does expand the viewing scene of modern people.Viewing scene is no longer limited to mobile phone screen or private family scene.In addition,the harmony of the big screen itself,broadcast content,color and so on have become a part of the city's cultural landscape.Citizens can also obtain the corresponding cultural and aesthetic pleasure from watching and watching,thus deepening the connection between people and the city.The third chapter from the perspective of "meaning production",focuses on the new space-time significance produced by the city big screen.First of all,the city big screen has also formed a new landscape society in the public space.At present,the city big screen is still full of a wide range of commercial advertisements,which has become a landscape society to create residents' consumption desire.There are significant differences in the presentation mode and content of the city big screen in different regions.The content presented by the city big screen in each region is different from the local unique culture and culture History and the degree of social development are closely related,and the city big screen has become the cultural representation of the city.Secondly,the city big screen has become a new landmark in the current city,so as to construct the sense of belonging of "place".This paper demonstrates it from three dimensions:local dependence,local identity and local attachment.The last chapter is the foothold of this paper.Although the city big screen,as a node of urban life,embeds urban space and citizens' life,and produces new spatial significance,its implied "control society" and the non communicability of the city can not be ignored.In recent years,the application of various new digital media has become the basic equipment for the transformation of "smart city".The implicit form of spatial power and the manipulation of capital behind it will also bring new urban problems,and eventually cause the alienation of urban space and people.The logic of the four chapters is as follows:firstly,through the theory of"geographic media" and "spatial embeddedness",it is proved that the urban big screen is effectively embedded into the physical space of the city and the spiritual and cultural space of the residents,and on the basis of the first two chapters,it is demonstrated how the urban big screen as a part of the city produces new urban significance.Finally,combined with the specific situation of our country,this paper analyzes the limitations of the development of urban large screen,and reflects on the alienation of this new digital technology to people and the city.