The Semiotic Analysis On The Meaning Production Of News

Both the media and the society are very magic. The combination of the media and the society produce infinite magic. The mass media is not only recreates but also construct the social reality through news. This paper takes the Website of Lianhe Zaobao(www.zaobao.com), one of the most popular Chinese electro-newspaper as the research subject. The author makes every effort to examine the method and mode of the news as a kind of social structure and social resources to describe the real world. It is an attempt to study the distribution of the news with the theory of the cultural research on the media.With the content analysis and the semiotic analysis, and combining the targeted research with the qualitative research, the paper shows the sample analysis on the news report related to China by Website of Lianhe Zaobao from 2008 to 2010. First, the paper attempts to make quantitative statistics from the perspective of the targets, themes and the attitude of reports, aiming at discussing how it reports the news related to China in the recent years, what its focus and inclination are, and what kind of Chinese looks it shares with the public. Next, news is regarded as a complex semiotic system, and it is the cross of the language system and the social system. The specific text is interpreted with the method of text analysis-the method of semiotic analysis. What's more, the paper makes an attempt to describe how the news produce the meanings and construct the myth. Finally, the paper analyzes that how the political, economic, social and cultural factors in Singapore influence the news reports. Besides, this part will provide more reliable and everlasting basis for the conclusions in the former two parts.According to the survey, it is easy for us to notice that Website of Lianhe Zaobao has already make profound and comprehensive reports on china in recent years, which cover all the fields of life in China. It's worth mentioning that political and economic news are the focus of the reports by Website of Lianhe Zaobao. With regards to the targets of reports, the scope covers the mainland, Taiwan, Hong Kong and Macao of China. The relations across the Taiwan Straits and the international relationships are also included. The reports on the affairs in the mainland of China are of great importance and the most comprehensive. As for the inclinations of the reports, they are mainly objective, positive and praiseful. Meantime, few disclosures, criticism and dissents about the ideology occasionally exist.Through the research, the conclusion can be drawn that except the literal clear meanings, deep extended meanings and ideologies also exist. This kind of ideology is added by the Medias and their staff in the process of the news production. However, it is finally bestowed according to specific history, cultural, politics and society. Although the ideology is subjective and interpretative, and is also the mediator for us to have a knowledge of the real world, it helps us who are dependent on the news reports to organize the world and become a part of the real world.