Resistance And Incorporation:meaning Production And Consumption In Fan Cultures

Fan groups,as a new force emerging in the cultural landscape of the world today,are no longer a new vocabulary in academic research.In recent decades,with the vigorous development of the cultural industry and the increasingly rich audiovisual media,"pan-entertainment" "The cultural ecology of "has already unfolded its magnificent prospects in front of us,and fan culture has become more routine and universal,becoming the most important issue that cannot be ignored in current cultural studies.On the basis of summarizing the definition of fans and the concept of localization of fans from the Western perspective,this theory puts forward a clear distinction between fan groups in terms of emotional investment,consumption behavior,and group identity that are different from ordinary cultural product consumers,and further sorts them out Three theoretical approaches to the study of fan culture,from the productivity reflected in text poaching,the predatory nature reflected in the prying behavior,and the extreme level reflected in the organizational structure,explain the specific characteristics of fan culture;"resistance and As an important paradigm under the framework of Marxist cultural research,"inclusion" is the core entry point of this theory.After sorting out the theoretical source of this paradigm,this theory has deeply explored the fan culture based on code words and interaction within the framework of resistance and incorporation.The style structure of the ceremony,and on this basis,explain the connection between fan culture and mainstream culture.In the next two chapters,this theory tries to clarify the dynamic mechanism,specific mode and influence of meaning production and consumption in fan culture from the perspectives of resistance and incorporation respectively.In terms of meaning production,it analyzes the interaction level and emotion of fans.The dynamic mechanism of the level and the economic level,introduces the meaning production mode of appropriation,collage and isomorphism in fan culture,and its resistance to mainstream culture;in terms of meaning consumption,analyze the consumption of fans based on cultural identity and emotional sustenance Psychology,and on this basis,it is different from ordinary consumers’ fanatical consumption,rationally addictive consumption patterns,and the economic impact on the cultural industry.