Research On News Product Features Of Media Studio Of People's Daily "Mala Finance And Economics"

In the 29 th China News Awards,"Mala Finance and Economics" was selected as the first prize of the China News Awards column.This is an affirmation of the "Mala Finance and Economics" Fusion Media Studio,and an affirmation of the integration and innovation of People's Daily."Mala Finance and Economics" Media Studio is the first batch of Media Studios established by People's Daily.Since its establishment,news reports,reviews,videos,H5 works and other news works published by People's Daily,Xinhuanet,The Paper,etc.Reprinted,1/3 of the manuscripts landed on the page of People's Daily,which truly realized the integration of new media and newspapers.Many manuscripts have been widely reprinted by online media,with a click-through rate of over one million.Many manuscripts were pushed on the whole network and disseminated overseas,forming a strong influence in society.It can be said that "Spicy Finance and Economics" came into being under the general trend of in-depth media integration."Mala Finance and Economics" Media Studio focuses on economic reporting,with sharp views,"spicy" style,and the timeliness,professionalism,and depth embodied in the report,making it a typical case of party newspaper new media economic reporting.Based on the case study of "Mala Finance and Economics",this article uses content analysis and text analysis to analyze the topic selection,expression form,expression method and presentation effect of "Mala Finance and Economics",and finds that its topic selection is accurate,positioning itself and the audience.Effective combination of needs,good at interpreting hot-spots from an economic perspective,giving authoritative interpretations to respond to public concerns through interviews with experts and scholars;news products are expressed in a variety of forms,realizing the visual expression of economic issues;the title setting is flexible,and the discourse style is integrated with the audience's language.At the same time,it reflects the professionalism and highlights the "spicy" style.However,in the process of integration and development of "Mala Finance and Economics",there are still problems such as narrow communication channels,and the form of expression needs to be expanded and innovated.Therefore,this article uses the advantages and experience in the production of "Mala Finance and Economics" news products,and explores that in the context of media integration,the party's retribution should promote integration in terms of insisting on high-quality content production,maintaining professionalism,broadening communication channels,and establishing user thinking.development of.