Comparative Study Of The Traditional Media And The New Media Under The Background Of Media Convergence

The rapid spread of the Internet,and the widespread adoption of the fifth media,the mobile phone,has seen rapid changes in the media and distribution of news.In July 2017,the China Internet network information center(CNNIC)released the 40th Statistical Report on the Internet Development in China.The report showed that as of June 2017,the number of Chinese mobile phone users reached 724 million,an increase of 28.3 million people from the end of 2016.The proportion of Internet users using mobile Internet access has risen from 95.1%at the end of 2016 to 96.3%.As one of the main sources of news and information that once spread and provided traditional media,it is conceivable that under such circumstances,the status of traditional media is under a tremendous threat.In the face of declining sales and declining incomes,traditional media do not And then go it alone to start a change attempt to integrate with the new media.The mobile terminal provides a vast new platform for the traditional media to display themselves.Weibo,Wechat and News clients,that is,the "two ends",have become the preferred platform for traditional media to seek freshmen on the mobile side.Since 2014,up to the national traditional media down to the provincial level of traditional,media have invested in the tide of the development of mobile news client,strong advocacy also had a wide range of influence,traditional media news client to some extent harvest No small download volume and audience.However,in the current era of rapid development of the Internet,the new media era must maintain a mentality of being vigilant in peace time.In particular,news clientele is in the process of maturity.It is bound to face fierce competition in the Internet.What are the problems faced by mature news clients?Analysis and resolution,which are worth studying and thinking.This paper mainly includes five parts:The first part,the introduction,as a bedding to introduce the research background,research issues,research significance and research methods;the second part,mainly introduces the rise,classification and characteristics of the traditional media news client;The third part takes the news client of People's Daily as the research object of this article and analyzes its users,structure and content in detail.The fourth part analyzes the opportunities and challenges faced by the traditional media news clients at the present stage.The fifth part,For the current traditional media mobile phone news client development narrative.