The Media Presentation Of The Images Of Network Media In People's Daily(1993-2019)

In this study,the People's Daily reported on network media and related concepts in 1993-2019 as the research object.Through content analysis,the theme,genre,emotional tendency and other data of the report were studied.Derive how the media image of the network media is presented and what media image is presented.The study found that there are seven types of media images for network media,including actively developing or transforming network media,active network media,problematic network media,valued and used network media,and network media as new things.Need to manage network media and promising network media.Through analysis,it is found that the media images of the network media in different periods are obviously different,and the media images of the different pages of the network media are reported regularly.The research also comprehensively applies the framework theory and derives seven frameworks,including technical framework,regulatory framework,harm framework,development and transformation framework,government affairs and party building framework,industrial economic framework and Marxist news view framework.The study found that People's Daily is very flexible in constructing media images through the news reporting framework.However,in the process of shaping the image of the media,there will be situations where the tendency are too strong and the coverage is not objective and comprehensive.There is still continuity in the news reporting framework,because People's Daily has a certain propaganda task.The focus of the news reporting framework has also changed,shifting from focusing on the development of network media itself to the use of network media.The study finally based on the social context of the development of network media,combined with the above analysis of the network media's media image and news reporting framework,combed the history of network media development,divided five historical periods,and discussed the report text and society in a specific historical period Interaction between practices.The study found that People's Daily constructs the media image of the core of thenetwork media is development;the network media's media image is synchronized with social development and changes,has a distinct sense of the times;People's Daily in the process of shaping the media image,sometimes too focused Propaganda,thus neglecting the law of communication;the construction of the media image of the network media is greatly affected by political factors,emergencies,and the media environment;the People's Daily's news reporting framework that shapes the media image has continuity,but the focus is shifted from introducing the network media to promote the use of network media;the shift of keywords in network media reports reflects the change in awareness of network media.