Font Size: a A A

Convergence Journalism Research Of People's Daily

Posted on:2020-06-04Degree:MasterType:Thesis
Country:ChinaCandidate:Y WangFull Text:PDF
GTID:2518305897464234Subject:Journalism
Abstract/Summary:PDF Full Text Request
The development of new media is a double-edged sword.On the one hand,it threatens the dominant position of traditional media,meanwhile,it also provides an opportunity of transformation and upgrading.Media convergence has become an inevitable trend for traditional media and new media to realize cooperation and symbiosis.In the field of applied journalism,convergence journalism was born at the right time,which has drawn widespread attention in academic research.convergence journalism has optimized and innovated the traditional news reporting model in many aspects,such as news subject,news production process,news expression and visual presentation.Through the operation model of “one acquisition,multiple editing,and distribution”,not only the personalized presentation of news events is realized,but also the communication efficiency and the influence of media organizations are greatly improved.More and more media organizations are practicing convergence journalism in real life.Among them,People's Daily has relatively mature experience.After deep research,the author concluded that the maturity of its convergence journalism is closely related to the development of its reporting mechanism.In the 1.0 stage,the People's Daily opened the online version for the first time,enabling the conversion of reporting thinking mode,which gave birth to the concept of news convergence;in the 2.0 stage,it opened micro-communication platforms to broaden communication channels,which constructed the basic framework for the convergence of news reporting;in the 3.0 stage,the introduction of the “central kitchen” further improved the editing process and promoted the deepening of convergence journalism concept.On the occasion of the 40th anniversary of reform and opening up,the People's Daily made a comprehensive reporting plan and deeply practiced the concept of convergence journalism.Through content analysis and text analysis on newspapers,We Chat,Weibo and other platforms,the author found that the concept of “convergence” was practiced at the following levels:Resources convergence: all media share high-quality resources through central kitchen.Platform convergence: on the one hand,all media maintained a long-term focus on this particular issues,meanwhile,they created a closed loop of communication through linkages with each other.Form convergence: each platform practiced modern technologies to break through the technical barrier of single media,which fully realized the panoramic presentation of news events.Content convergence: all media work together to achieve a multi-angle presentation of news events through the step-by-step setting of the news topic and the complement of the reporting perspective in separate platforms.Discourse convergence: based on the differences in its own communication ecology,each platform realized the individualized expression of reporting text,which fully enriched the reporting style as a whole.Through the convergence of the above five levels,the People's Daily has achieved remarkable results in the report on this particular issue.On the one hand,it fully enhanced the influence of the mainstream media and reflected the party media's responsibility;on the other hand,it further promoted the improvement of the convergence journalism and provided a guiding role for other traditional media.For traditional media,it is necessary to strengthen the mechanism construction as the basis,and provide high-quality news content as the core,also,train all-round talents as a follow-up force.Only in this way,can we truly realize the essence of convergence journalism and further promote the transformation of the traditional media itself.
Keywords/Search Tags:media convergence, convergence journalism, People's Daily, news report analysis
PDF Full Text Request
Related items