Research On The Communication Strategy Of Douyin Of People's Daily

Nowadays,short video has become an important way for users to obtain information and has reconstructed the picture of the whole media industry.The transformation of short video has become a new topic of media convergence,which is of great significance for improving the public opinion direction of mainstream media.Based on the theory of media convergence,the author takes the5 W communication mode as the research framework and takes Douyin of People's Daily as a case study.By analyzing the content of the short videos of People's Daily,this paper provides inspiration for the video transformation of mainstream media.Nowadays,short video has become an important way for users to obtain information and has reconstructed the picture of the whole media industry.The transformation of short video has become a new topic of media convergence,which is of great significance for improving the public opinion direction of mainstream media.Based on the theory of media convergence,the author takes the5 W communication mode as the research framework and takes Douyin of People's Daily as a case study.By analyzing the content of the short videos of People's Daily,this paper provides inspiration for the video transformation of mainstream media.