Font Size: a A A

Media Convergence Report

Posted on:2017-11-05Degree:MasterType:Thesis
Country:ChinaCandidate:C C QiuFull Text:PDF
GTID:2348330488971163Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
2015 is the seventy anniversary of the victory of the war of resistance against Japan and the victory of the world anti fascist. In this year, including the September will be held in the anti fascist war victory seventy anniversary celebration and other large commemorative activities will continue to carry out publicity and education. Whether it is from the national level or the political significance of citizen patriotism education level, as well as the news work and the people of the party principle indicates that all the media will be large, in-depth reports on the subject.With the continuous development of the mobile Internet and new media, the current media context is undergoing profound changes. The new media in the original traditional reporting mode, the use of its short, flat, fast, and so on the characteristics of continuously enrich the content and reporting form, strengthen interaction with the audience, and gradually form their own advantages. And the traditional media in order to respond to the changes in the times, but also embarked on the path of development in transition. Traditional media in the years to form the basis of the audience and reported experience, and constantly deepen the depth of reporting, improve the quality of content, still occupy the mainstream media industry. This year marks the 70 anniversary of the victory of the Anti Japanese War, both new media and traditional media will be employed to exhaust all the skills to conduct a comprehensive, extensive and in-depth reports on this topic. Should be recognized: the traditional media and emerging media in a certain way, the two is not the relationship between the opposites.This paper will draw on the seventy anniversary of the victory of the realistic theme which has great political significance and patriotic education significance, research on traditional media, especially the reported characteristics to the "people's Daily" as the representative of the national party newspaper is analyzed, and the research of "people's Daily" online media and official microblogging, micro channelpublic number, in the a major political theme of the reporting mode innovation in the APP client and other new media. Combing the interactive mode of online and offline media, to explore the feasible way for the transformation and development of traditional media. And on this basis, try to sum up the mainstream of the official media for the seventy anniversary of the victory of the war of resistance to this political event reporting strategy.
Keywords/Search Tags:"people's Daily", the victory of the Anti Japanese War, media convergence, the content of the report
PDF Full Text Request
Related items