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Research On "People's Daily" Flood Disaster Reporting Under The Background Of Media Integration(2014-2021)

Posted on:2022-12-08Degree:MasterType:Thesis
Country:ChinaCandidate:R KangFull Text:PDF
GTID:2518306782993819Subject:Enterprise Economy
Abstract/Summary:PDF Full Text Request
Floods and waterlogging disasters occur frequently in my country,and major natural disasters always affect the hearts of every Chinese.As an important representative of mainstream media in China,People's Daily is an important representative of mainstream media in my country,especially in the context of media integration.The characteristics,changes and causes of flood disaster events highlighted in the reports are worthy of in-depth research.Based on this,this paper studies the flood disaster reports of People's Daily under the background of media integration.First of all,based on the text analysis method,this paper presents a more detailed presentation of the surface features of the People's Daily,such as the number,genre,length and layout of the reports in the context of media fusion.In addition,it also summarizes and analyzes the content and characteristics of flood disaster incident reports under the background of media integration in People's Daily,mainly including official disaster relief deeds,proactive agenda setting,scientific and rational understanding of disasters,and cohesion.The content features such as telling Chinese stories well,improving authenticity and transparency,and further highlighting humanistic care.In addition,the flood disaster reports of the People's Daily also have the characteristics of a decrease in the number of newspaper reports,text-based supplemented by multimedia presentation,real-time updates of information throughout the day,and omni-channel matrix dissemination that attracts the attention of the whole people.However,in addition to the positive aspects of People's Daily's achievements,there are also flaws such as lack of interactivity and a slight delay in response.The People's Daily's report on flood disasters shows the above characteristics,due to its own media attributes and media environment.The specific reasons include its own party newspaper attributes,intensified competition to promote system reform,and new technology empowerment.Provide possibilities for multiple presentations and push the agenda for all people.Finally,through summarization and reflection,this paper believes that there is still room for improvement in the reporting of flood disaster events by mainstream media such as People's Daily,so it proposes a perfect path,which should be three stages: the initial period,the deepening period and the recession period of the flood disaster.Propose different optimization paths.
Keywords/Search Tags:Media Convergence, flood disaster report, People's Daily
PDF Full Text Request
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