Research On Text Mining Of Reading Promotion On WeChat Public Platform Of Provincial Public Libraries

In the context of national reading,the rapid development of information technology and social media has promoted library reading promotion work to become a mainstream service,and carrying out reading promotion work has become the responsibility and core value of public libraries.At present,many public libraries have actively pushed various reading resources,activities and services to users through the We Chat public platform to further promote reading promotion.In order to gain insight into the specific content and problems of reading promotion currently carried out by public libraries,this article selects 31 provincial-level public libraries in my country as the survey object,and uses the reading promotion information and related data released by the public library's We Chat public platform as the data analysis source,Using text mining technology,from the perspective of reading promotion elements,excavate and analyze the types of reading promotion activities,themes of reading promotion content and reading promotion effects in reading promotion work,and explain the reading promotion work of the We Chat public platform of provincial public libraries And put forward corresponding countermeasures.The main body of this article is divided into eight parts:Part One: Introduction.Explain the background and research significance of the topic of reading promotion by the library through the We Chat public platform.In addition,the library uses the We Chat public platform to carry out literature review and summary of the related research on reading promotion,summarizes the research trends at home and abroad,introduces the content and research methods of the paper,and proposes the innovative points of the article.Part 2: Basic theory of reading promotion and text mining.Explain the basic theories of reading promotion and text mining,including the concepts and elements of reading promotion,the definition of the scope of We Chat reading promotion,and the introduction of text mining theories and methods.The third part: Collection of library We Chat reading promotion information and description of external characteristics.Explain the sources and collection methods of library We Chat reading promotion data,and make statistics on the opening time and types of We Chat official accounts.Descriptive statistical methods are used to describe the external characteristics of the article,such as the number of readings and the number of readings.The fourth part: the mining and analysis of the types of library We Chat reading promotion activities.Text mining is performed on the titles of the obtained reading promotion information,and the types of reading promotion activities of provincial public libraries are discovered through word frequency and co-occurrence network.The fifth part: The theme mining analysis of library We Chat reading promotion content.Use the LDA topic model to mine the topics of the reading promotion content of provincial public libraries and analyze the evolution of topic categories and topic strength.Part VI: Mining and analysis of the effect of library We Chat reading promotion.Use the STCI index to select high-STCI articles and low-STCI articles in provincial public libraries and conduct a comparative analysis to explore the characteristics of the content and structure of the articles with better reading promotion effects.Part VII: Problems and countermeasures in the library We Chat public platform reading promotion work.After mining and analyzing the reading promotion activities,reading promotion content and reading promotion effects in the reading promotion elements of provincial public libraries,we extract the current problems in the library We Chat public platform reading promotion work and put forward corresponding countermeasures against these problems.The eighth part: summary and outlook,mainly summarizes the completed research process and methods of the article,summarizes the deficiencies in the writing process of this thesis and puts forward a prospect for the future.