Research On The Current Situation And Countermeasures Of Provincial Public Library's Experiential Reading Promotion

Reading is a unique spiritual activity of human beings.Whether or not to read and what books to read is related to the formation of a person's world outlook,outlook on life,and values,as well as the inheritance and future development of human civilization.As a cultural resource center of each province,the provincial public library should take the initiative to undertake the task of popularizing reading for all.However,at present,there are some problems in people's reading.On the one hand,the Internet has accelerated people's life rhythm.The development of information technology has increased the use of smart devices.Many people do not attach importance to reading,let alone read in-depth;In view of the importance that the country attaches to reading for all people,there are more and more reading promotion activities launched by public libraries,but there are problems such as low participation rate and poor effect of activities.Therefore,in order to adapt to the development of the times and readers' reading needs,experiential reading promotion came into being.This article first defines the concepts of reading promotion and experiential reading promotion,and explains related concepts such as “experience marketing” and “personalized service”.The author used the literature research method to collect the literature materials related to "reading promotion" and "experiential reading promotion",and used the network survey method to browse and organize the experiential reading promotion published in various channels in 19 provincial public libraries in eastern and central China.Activities,using the content analysis method to analyze the content and service promotion methods of library experiential reading promotion in detail,and divide the experiential reading promotion activities of our provincial public libraries into appreciation,technology experience,competition and competition,games There are seven categories of experience,interactive performance,hands-on experience and art learning experience.Use the comparison method to specifically compare the content and promotion of experiential reading promotion activities of provincial public libraries,and find the specific problems of experiential reading promotion inprovincial public libraries.These problems are: fewer experiential activities,activities The form is single;the form of the event lacks innovation,participation and experience are not strong;the sense of science and technology of the event is insufficient,and the user experience is poor;the promotion target is not comprehensive and the pertinence is not strong;there are few systematic activities and no distinctive event brand has been formed.Problems in service promotion include: slow information maintenance and update,and unsatisfactory platform utilization;chaotic event notices,difficulty in finding event information;low utilization rate of promotion channels and incomplete promotion information.In response to these specific problems,the author proposes specific measures.In terms of activity content:change the type of activity and create a theme reading space;keep pace with the times and continuously adjust the elements of the event experience;use advanced technology to enhance the scientific and technological experience;refine the activity object and adjust the experience content;use the advantages of the library to create an experience style Read featured brands.In terms of service promotion: train professional talents and do information maintenance management;standardize advance notice information and regular advance notice activities;improve online channel promotion and enhance readers' experience.Through the analysis of the status quo,problems and countermeasures of the libraries in the provincial public libraries,it is found that the provincial public libraries have different degrees of development in the promotion of experiential reading,and each has its own focus.This article summarizes the problems and countermeasures of experiential reading promotion in provincial public libraries,and provides reference for activities and publicity for the next experiential reading promotion of libraries of all levels.