Survey And Analysis Of Reading Promotion Activities On WeChat Platform Of Public Libraries In Anhui Province

At present,it has become an irresistible trend for public libraries to carry out reading promotion activities on WeChat platforms.As the time of big data is coming,libraries can serve readers better through the background data.From the perspective of WeChat,this paper takes the public accounts on WeChat as an example to explore the characteristics of reading promotion activities carried out by public libraries on WeChat platforms and analyzes the essential problems with offering feasible suggestions as well.Moreover,in view of the transition of public libraries in their service mode,the study on how public libraries can make the best of their own characteristics and advantages to promote reading activities on WeChat platforms even other social media platforms is definitely imminent.In this context,through the investigation and analysis of the reading promotion activities on the WeChat platform of Anhui public library,the author expounds the problems arising from the reading promotion on the WeChat platform of Anhui public library,and puts forward solutions.The main body of this paper is divided into six parts:The first part is the introduction.In this chapter,this paper discusses the background,research purpose and significance,domestic and foreign research status,research methods,ideas and content,as well as the innovation of this paper.The second part introduces in detail the survey results of the reading promotion activities of 17 public libraries in Anhui province on the public account of WeChat platform,and presents them in detail through charts.It is mainly carried out from four aspects.The specific research content includes the opening of WeChat of Anhui public library,the reading promotion information of WeChat public account,the reading promotion content type of WeChat public account,and the reading promotion influence of WeChat public account.The third part is case analysis,in this chapter,the author selected the four specific case analysis,respectively is the library,library,tongling city,Anhui province,hefei.and huangshan city library,respectively the WCI influence analysis on WeChat platform,and reading number,thumb up number,the number and quality of post analysis.and summarizes their characteristics and shortcomings are put forward.The fourth part is the problem analysis.Through the data analysis of the second part and the case analysis of the third part,it finds out the common problems and causes of reading promotion in Anhui public libraries on the WeChat platform.The fifth part is the analysis of countermeasures.On the basis of the successful experience of other libraries in China and the analysis of the survey results,the author puts forward some reasonable Suggestions for the WeChat platform reading promotion of Anhui public libraries based on the problems found in the fourth part.The sixth part is the conclusion,which mainly summarizes the content of the paper,reviews the writing process of this paper,summarizes and reflects on the shortcomings of this paper,and puts forward the prospect of the future.