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Research On The Content Production Mode Of Urban Fusion Media Center

Posted on:2021-09-13Degree:MasterType:Thesis
Country:ChinaCandidate:J ChenFull Text:PDF
GTID:2518306494496184Subject:Master of Arts
Abstract/Summary:PDF Full Text Request
At present,the research on urban financial media center is more advanced,most of the existing research is county-level media,and the research on urban financial media center is relatively less.This paper summarizes the status quo,problems and development prospects of the content production mode of China's urban financial media center through field investigation.This paper studies the content production mode of China's financial media center.Specifically,first of all,through the analysis of the classification and characteristics of the content production mode of the national urban financial media center,and taking the information release situation of some financial media centers in Tianjin during the epidemic period as a case study,combined with Mc Luhan's media theory,film and television culture theory and other related theories,the paper comprehensively analyzes the strategic positioning,content production mode and other aspects,and finally sums up the conclusion There are some problems in the content production mode of China's urban financial media center,and the corresponding countermeasures are put forward.Through the analysis of the content production mode of China's urban financial media center and the case study of some financial media centers in Tianjin,this paper concludes that there are some problems in the construction of urban financial media center in China,such as weak content originality,single service function and lack of professional talents.In view of these problems,this paper puts forward some solutions,such as optimizing the content production process,enhancing the core competitiveness,and adhering to the principle of "content is king".China's urban financial media center is developing rapidly,but there are still many problems to be solved.Collectivization,service,technology and short video are the visible trends of the development of urban financial media center in the future.
Keywords/Search Tags:Urban Media Convergence Center, Content Production Mode, Media Convergence
PDF Full Text Request
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