From The "The Cultural Imprint That We Are Evaporating", We Will See The Production Path Of News Audio Products Under The Media Convergence

Media environment has changed dramatically in recent years,the rapid development and innovation of Internet technology,caused a huge impact and test to the the traditional media.In this paper,the writer based on the media convergence environment,concerned about the decline of traditional media.Developing a retrospective study on the production path of traditional media under media convergence,From the perspective of multiple studies,it is found that the tradition of broadcasting which is under the new media environment that blowing a unique charm.Based on the analysis of the characteristics of media convergence and broadcast communication,this paper demonstrates the transformation mode of broadcasting in the adaptation of media convergence,and the propagation law of broadcasting and new media adaptation.In this paper,the specific case,series report about the culture which made by CNR.For the successful practice of media convergence,it is necessary to explore the traditional media,especially the broadcast media,in the face of changing market demands,how to adjust their strategies to adjust the content of production and the chain of communication.Also,this paper still summed up the general rules of audio programs,and promote the transformation of audio products market to the quality and specialization.