Study On The Reform Path Of The Party Newspaper Content Production In The Era Of Media Convergence

In 2014, China vigorously promote the media convergence from the height of national strategy. This paper focuses on promoting a national macro view of media convergence,through the observation and thinking of the microcosmic exploration and practice on "Yangcheng Evening News" ——a party newspaper that with 50 years of history of traditional, and summary of the party newspaper in today’s fusion development path from the three aspects: the reconstruction of discourse system, the reform of news reports, change the mode of production of newspaper publishing ideas etc.. Through this research, we know that the media convergencedevelopment is not accomplish at one stroke, but a gradual process. No matter what form of media, according to the times and the audience’s reading demand to reform itself will be the eternal theme.