| In the background of Mobile Internet, for the reduced reading time and fragmented trends,news clients gradually become the main channel for news reading.And because of convenient advantages such as free, content-rich, instant pushing, news clients have accumulated hundreds of millions of users in two years, which have become a new platform for media convergence. In order to expand the mobile market,portal media, traditional media and even other industries have been testing the water area of news clients.Up till now,Portal news client is developing rapidly and has occupied most of the market share,while traditional media news clients still develop slowly.Paper will campare portal news client with traditional media news client in terms of medium,content and audience.The comparison has used several research methods,such as comparison, sample survey and so on.After the in-depth comparison, it is found that the media technology of traditional media news client is rather poor, and the content platform is in narrow range while the user engagement is also weak. But in content quality and credibility aspects, traditional media news client exist some unique advantages. After considering the development experience of portal news client and their own advantages,traditional media news client can use big data technology to achieve accurate transmission, and make the content model of a platform.Then it should attach great importance to the UGC as the core of the social,and go to the vertical and refine development direction. Traditional media is at a critical stage of transition, to hold on to the mobile Internet wave, so positive developments in mobile news client is an integral part of its transition strategy. |
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