| 2015 is considered the beginning of the advent of the era of mobile Internet,the majority of people spend most of their time online in the mobile terminal,especially smart phones and iPad devices.Chinese Internet Network Information Center released the thirty-eighth "China Internet Development Statistics Report" shows that by June 2016,the number of Internet users in China had reached 710 million,with the number of mobile Internet users reaching 656 million.The number of people using mobile phones online is about 92.3%of the total number of Internet users.Mobile phone's first major Internet terminal status is further strengthened.Recently,a survey showed that nearly 80%of Chinese Internet users rely on social platforms to share news;the number of people using mobile terminals to read news is close to 70%;fewer than 10%Internet users watch news on computer devices.In the face of complex environment.In August 2014,the guidance on promoting the integration of traditional media and new media was promulgated.Some well-known traditional mainstream media actively participate in the new media and traditional media to promote mutual integration of the tide.In 2014,the traditional mainstream media,exclusive mobile phone news client such as Xinhua news agency,people's daily,CCTV news media have on the line,in addition to the media official news website,official media micro-blog,WeChat official public number,and other forms of mobile phone newspaper,news client becomes the traditional media in the media convergence and a transformation in the field of exploration.This article is divided into four parts,Taking Xinhua News Agency mobile news client 3 as the research object,this paper analyzes the innovation and problems in the operation of the client 3 of Xinhua news agency.From the definition,characteristics and classification of mobile phone news client,discusses the current situation of China's mobile phone news client;secondly the fusion of the Xinhua news agency and the mobile phone client and the client 3 of Xinhua news agency product characteristics are expounded;The third part is about the innovation and problems of the 3 operation of the client of Xinhua News Agency.Through the comparison of the news achievements analysis and portal news client in the operation of innovation in recent years Xinhua news agency client,we found that the main problem is the main advantage of the client 3 of Xinhua news agency.The fourth part is mainly from the advantages and problems of the 3 operation of the client of Xinhua News Agency to find the mainstream media mobile news client development enlightenment and break through the direction.Among them,the third part and the fourth part are the focus of the whole article.According to the author's internship experience and some teachers in the media during the internship,we also flexibly integrate the theory of media convergence,internet thinking and audience theory,The innovation and problems of the Xinhua news agency in the operation of mobile clients are analyzed,This is aimed at the Xinhua news agency client and traditional mainstream media client replacement with new inspiration.While bringing rich and comprehensive news and information to Internet users,there are more high-quality Internet users experience. |
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