The Development Of TV News Client Era

With the development and progress of network technology has a profound impact on our lives. Emergence of new media to traditional media has brought great pressure and impact. TV as a typical traditional media, it has irreplaceable advantages and features, but in the continuing impact of new media, television media had fusion innovation. TV news is true, whether it is news production, dissemination and so the need for further improvement and innovation. In this paper, from the television news media convergence era as the starting point, CCTV news client as a case combing CCTV News Client Push mobile news from the news, CCTV news Subscribe to landing Sohu news client to client last CCTV News independent on-line and upgrade and revision of the development process, CCTV news client advantages in terms of the background information storage platforms, production team and communication channels are analyzed, and then further analyzed CCTV news client internet-based innovation, CCTV launched three micro end development strategy, launched the "v View" series of micro-politics videos, making "all news media," the advantages of the use of information resources platform exclusive, viral social networking, mutual fusion of old and new media, further elaborated under the background of television news by fusion analysis clients should be optimized in order that content is king on the basis of user experience and enhance user stickiness, strengthen the "gatekeeper", highlighting features, relying on new technology and other fields on their own innovation. In this paper, through the CCTV news client as a case in-depth analysis simultaneously,hoping to comprehensive, systematic development of traditional TV media guide provides useful experience for integration and development.