Research On The Current Situation And Development Ideas Of The Henan Daily News Client

The popularization of smart phones and the arrival of the era of mobile Internet have promoted the rapid development of news clients.News clients with convenient access to information,pay great attention to the dissemination of user experience,advocate personalized characteristic by the audience,and quickly became one of the important platform of audience access to information.It has also become a new media force for mainstream media to build and expand their territory.For the provincial party newspaper,the party newspaper news client has become a "standard",but across the country,all kinds of news clients present the polarization.Compared with news clients with obvious market-oriented and commercialized orientation,some news clients of party newspapers are still at a lower level of development,and their propagation force and influence need to be improved urgently.It is a critical issue for the party newspaper group to think about how the provincial party newspaper can give full play to its advantages and realize the integrated development of its own and news client platform.This thesis takes Henan Daily news client as an example,which ranks among the first group of provincial party newspaper clients,mainly focus on the analysis of Henan Daily news client's current situation and development ideas,to explore its success,innovation,and analyzes the problems existing in the research.Through focusing on the key reports,analyzing the operation cases and considering the establishment and improvement of the system and mechanism in the rapid development of Henan Daily news client,this study strives to form a sense of the trend and regularity of the development of the party newspaper news client.It proposes to follow the special laws of the party newspaper news client,to highlight the traditional advantages of the party media,to truly establish a user-centered concept,to strengthen product awareness,to enhance the interactive experience,and to focus on brand building.It is necessary to innovate and develop that thought and tryto get out of the pattern of homogenization.We should be aware of the prominent problems in the operation and development of the party newspaper news client,such as solidification of ideas,technological bottleneck,team building,operation mechanism and profit model.