Research On The Mode And Effect Of Integrated Reporting In Sports Weekly (2016-2020)

With the development of media technology and the change of audience media acceptance habits,media integration has become an irreversible development trend.At present,under the impetus of multiple media technologies,"converged reporting" has emerged.As a brand-new news reporting method,it is different from traditional news reports.The "converged reporting" supported by new media technologies can allow text,Elements such as pictures,videos,audios,and hyperlinks are integrated into the same page,breaking the traditional news presentation and dissemination effect.This article takes the "Sports Weekly" "Two Micro-ends" 2016-2020 fusion report as a research sample,using content analysis,questionnaire surveys and mathematical statistics,combined with qualitative and quantitative research methods,to study the structure of the "Sports Weekly" fusion report The characteristics of methods,expressions,reporting styles,and communication effects,with a view to exploring the changes in traditional sports media reports under the background of technology-driven,and giving corresponding improvement strategies.The study found that with the current trend of media fusion and the application of new media technologies,"Sports Weekly" has demonstrated the diversification of its fusion reports in the process of merging reports using new technologies,the maturity of dynamic and static reports,and the maturity of reports.The advantages of column segmentation and good client-side dissemination effect.At the same time,the study found that the "Sports Weekly" integrated reporting also has certain shortcomings: one is "top-heavy",ignoring the effect of interaction with the audience;the second is the "imbalance" of the integration of content and technology in the "two micro-ends".Therefore,this research gives the following suggestions for improvement.One is to optimize user experience and enhance user stickiness.The "two micro-ends" should maintain the same intensity of interaction.The second is to standardize integrated reporting standards.Although "Sports Weekly" is gradually changing the traditional news gathering and editing business,it attaches importance to the diversification of integrated reporting while ensuring its standardization.