Analysis On The Transformation Of Sports Paper Media In China Under The Environment Of Media Convergence

The hosting of the Beijing Olympic Games has accelerated the development of the sports industry to a large extent.Sports consumer groups have grown rapidly in China.The consumption of sports publications has become an important part of sports consumption and has gradually received more attention than ever before.With the improvement of people's health awareness,there is also a deeper understanding of physical exercise,which also promotes the development of China's sports book publishing industry.In the new era,"Internet Plus" was prevalent.As a traditional media's paper media,it has received multiple impacts from television,online self-media,and mobile clients.The sales of many traditional newspaper groups have fallen sharply and even led to the suspension of publication.The sunset industry,defined as a decline,is declining.As the year of media convergence in 2016,a number of traditional paper media took the opportunity of media integration to achieve a successful transformation of the newspaper group.This article through the transformation of the current sports paper media successful case "Tourist Weekly" analysis,finishing "Tourist Weekly" transformation experience,so as to other paper media transformation has reference significance."Titan sports" conducts transformation under the media integration environment mainly from the following points.The first is the audience-centered content change.It adapts to the needs of the audience by making changes and adjustments to newspapers and new media content through the audience demand for the new environment.Change;Second,in the media integration environment for multimedia expansion,adhere to brand culture,and expand profit models."Titan sports",as a model for the successful transformation of sports paper media,analyzes that its transformation process can provide experience for other sports paper media.The first adhering to the content of the construction,the content as the core competitiveness of the paper media,is extremely important to the shaping of the content;second,the audience is the center of the newspaper,the consumer is the newspaper service target,only to grasp the consumer psychology can be successful.Thirdly,to strengthen the construction of a talent team,the people-oriented approach is appropriate in all industries.Focusing on the training of industry personnel can enable the newspapers to develop better.Fourth,focusing on the development of multimedia collaboration,how can the effective use of resources be achieved in the era of media integration? Based on the importance of the establishment of the Fifth Sports Paper Media Group,the sports paper media has a wide range of resources and talents.It integrates multiple operating methods and forms a professional and diverse media group.The only road to development.By studying the development history of sports publications and the future development direction of sports publications,the entire publishing industry is facing a transformation.It is also feasible to interpret the future development direction of sports paper media through the analysis of the transformation of “Tourist Weekly”.