Research And Application Of Information System Construction Based On Media Convergence Of S Province Radio And TV Station

With the development of Internet technology and the emergence of various intelligent hardware in life,people get more and more ways to get access to information.A lot of new media come to life,which can be referred to as new media.Today,new media,become the main channel of information dissemination because they meet the needs of getting information anytime,anywhere and entertaining with fragmented time.Television is gradually fading away as the center of family entertainment.The influence of traditional media is increasingly weakened with the vigorous development of new media.As the mainstream media in the province,S Province Radio and TV Station shoulders the responsibility of correctly guiding public opinion.Facing the new situation of diverse information channels,to improve their ability of consensus guidance is imminent.Traditional media have to face great changes of information carrier,push forward the construction of the mainstream media convergence,achieve the complementary functions between traditional media and new media,and give full play to the authority and influence of the mainstream media to form the new pattern of public opinion guide.With S Province Radio and TV Station as the research object,combined with related research results about the new media and media convergence in China and abroad,this paper attempts to analyze the current status of the development of the media industry and related industries,diagnose the problems existing in the business process and information system platform of S Province Radio and TV Station and propose thoughts of integrating media platform construction and suggestions in terms of organization and management.The structure of this paper is as below:the first part displays the research background,research objectives and significance,and summarizes the main problems to be solved in this paper.The second part defines the definition and characteristics of media convergence,and introduces the existing research theories and achievements.The third part analyzes and diagnoses the advantages and disadvantages of existing business processes of the television station,compares the difference of several new models,and explores the idea of business process reconstruction.The fourth part combines the previous research and comparative analysis of Chapter 3,and puts forward the construction idea of the convergence media platform suitable for S Province Radio and TV Station from the angle of information management.The fifth part expounds how to achieve the goal of integrating traditional and new media and improving the guidance of public opinion through organizational management and system reform.The sixth part is conclusion and prospect.The innovation points of this paper are mainly reflected in two aspects.First,this paper innovates and improves the business process of traditional media news production and broadcasting,and takes into account the feasibility of relevant organizational change.Second,it puts forward the construction idea of constructing the information system with high efficiency and speed,which is suitable for the background of media convergence,and gives the concrete measures.