Research On "Youth With You" From The Perspective Of Carnival Thenry

On March 12,2020,i QIYI launched its self-made program "Youth with You 2",which aroused heated discussion on various social media on the first day.The relevant topics of the program frequently occupy the hot search of sina weibo,and created the concept of "China's top girl group".The audience's response to the program was strong,and the domestic girl groups also took this opportunity to obtain a more long-term development opportunity.Therefore,this paper focuses on the network talent show,discusses the communication strategy of the network talent show "Youthful2" from the perspective of carnival theory,and thinks about the future development of talent show."Develop" talent shows become network festival,from form to content is different from the TV talent show,idols barrier between the audience and be broken,format set into more interactive elements,content is novel,cater to the aesthetic needs of the contemporary youth groups,break through the traditional TV talent period,the audience to participate in the increase in the number of channels,The connection between fans and their idols is also closer.The girl group talent show has gained high attention thanks to the rapid development of the Internet.First of all,this paper summarizes the emergence and development of network talent shows,and introduces the program "Youths Have You 2" to show the communication phenomenon reflected by this program.Secondly,from the perspective of carnival theory,this paper interprets the propagation phenomenon of "You Are Young 2",and finds that the free participation of fans and the dialogue between students and fans in the propagation process of the program all reflect the characteristics of the carnival theory,such as popularness,popularness and breaking the division.Again,from the "youth have you 2" carnival theory perspective of communication strategy,from the program's main body,content,way,audience and effect analysis shows how on the communication strategy to cater to the audience to express themselves and influence psychological venting and the pursuit of,and contribute to a wide range of programs to ones,the final success in the program.Finally,the paper analyzes the problems existing in the communication process of the network talent show,finds out the problems existing in the broadcast process of the program,such as the lack of value guide,outdated competition system,excessive entertainment and industrialized star creation,and puts forward the development suggestions of the network talent show.In view of the problem of the lack of values,especially in the market economy environment,talent shows should pay more attention to the program's value guidance and content expression,and guide teenagers to establish correct values from the positive.