The Communication Characteristics And Optimization Strategies Of Radio Online

Network broadcast is media online through steaming to spread audio program.The user can listen to the program online and download. The user can make theirprogram to became a anchor. In web2.0era, audio present a new form—app mobileapplication of network broadcast. The audio is most easily to integration with Internet.The broadcast, which is the mainstream of audio, has a positive development.The development of Network broadcast at home is late to abroad and has manyproblems. The traditional audio network made in broadcast have single content anddoesn’t diversity. App mobile applications of network broadcast develop so fast, but itstill doesn’t find the suitable operation pattern. The quality of content is diverse. Also,the future is worrying.Based on analyzing the Communication characteristics, this paper figure thatoptimization strategy of Network broadcast. This part is divided into four main partsto research communication characteristics. Network broadcast inherited theInteractivity of broadcast, but experience of the Interaction is weaker than broadcast.There are producing a large number of programs in Network broadcast, so pattern ofchecks is weaken and the mode of check is relatively lagging behind. Due to thecharacteristics of network broadcast, there have the Opinion leaders.Asynchronous communication was replaced by the linear propagation. Thedevelopment of mobile Internet and Internet of vehicles makes the growing mobilityif Internet radio. Party three: This part aims to conclude network broadcastingdevelopment bottleneck and analysis the cause of the problem. Audio website havethe two problems about content and Operate. Audio website failure to have nocreative programs in content, it always show a lack of originality, only as a channel asthe network. The APP-Internet radio mobile application of network broadcast ‘content is uneven, and have no professional host. Internet of vehicles is limited to theenvironment in car.I put forward the strategy for trouble. From the aspects including: content,operation, concept, integration of traditional media resources, optimizing the carnetworking to propose solutions. Network broadcast need to enhance the quality ofcontent, rich variety of user experience, Also, we should have public opinion andmarket when the user consume the content. This is the challenge to development ofNetwork broadcast.