Vision·Consumption·Carnival:Research Of Youth Subculture Construction By Male Beauty Bloggers

In the era of mobile Internet,the basic concept of self-media visual design depends on the characteristics of human visual recognition,and this characteristic determines the way and way of receiving information.In the process of traditional media design and expression,the visual landscape of self-media design is quite free.It can bring richer information reception methods and fresher visual enjoyment and aesthetic interest to the audience.Through the two angles of character image and scene construction,they form the visual landscape of youth subculture of male beauty bloggers.At the moment when this youth subculture is flourishing,especially the rise of consumer society,the online shopping method simplified people's consumption behavior simple.In order to meet their "personalized" needs,people have produced a lot of consumption behaviors.It has evolved into the behavior of satisfying personal material desires,blindly pursuing the mental pleasure that symbols bring to people,The online consumption presents differentiated characteristics,and young people achieve differentiated satisfaction in this process.People continue to consume and carnival in the "Carnival",made by the short video platform,customers are constantly consuming and carnivalized,and dare to break through the mainstream cultural form,pursue and love different aesthetic concepts.This sub-cultural phenomenon provides a grand visual feast for the public,which not only meets the user's need to seek differentiated aesthetic experience,but also presents a concrete manifestation of various rebellious elements.Young subcultures of male beauty bloggers have subverted the stereotyped thinking that all women in the beauty industry were for women in the past.By forming a public user's space focus on consumption,bloggers and users are able to being carnivalized,expressing their views and opinions,and make purchases based on the information disseminted in the public space,which achieve the "all people's carnival" status.In this youth subculture,the mainstream culture and other The process of alternating old and new cultural forms.The appearance and development of young subcultures for male beauty bloggers is an inevitable result of the transformation of cultural development.It not only enriches various ccltural forms,but also has a negative impact on social development.We need to study and analyze it in an objective attitude.