The Role Orientation Of TV Program Host In The Perspective Of Carnival Theory

With the advent of the era of financial media,the role identity of the current host appears a certain degree of generalization.The traditional radio and television hosts are impacted to a certain extent by the emerging cross-border hosts and network anchors.At present,how should traditional TV presenters define their new position in order to better host and spread? This is worth exploring.This paper,with the help of Bakhtin carnival theory,uses qualitative research methods,looks at the current media background,and discusses the role orientation and realization path of TV program host in the present.This paper is divided into six chapters.The first chapter is the introduction,which discusses the research background,research purpose,research significance and innovation,research object and research method.It also combs the basic theory of Bakhtin's carnival theory,and the research status of the role orientation of TV program hosts.In the first chapter,with the help of the three basic concepts of "Carnival","Carnivalization" and "Carnival square" in the perspective of carnival theory,it is found that the scenes described by carnival theory are obviously related to the contemporary media background,that is,the change of TV program hosts' discourse power under the technology empowerment is in line with the basic concept of "Carnival",It is in line with the basic concept of "Carnivalization" that the acceptance psychology of the audience group of contemporary TV program hosting and dissemination changes.The dislocation and symbiosis of the public opinion field of contemporary TV program hosting and dissemination is in line with the basic characteristics of "Carnival square".The second chapter discusses the three basic principles of the role orientation of TV presenters.First,real and appropriate social performance.Second,we must have a sufficient understanding of the audience's psychological characteristics,that is,to understand the audience's viewing psychology and cognitive characteristics from both individual and group aspects.This includes individual psychological characteristics:primacy effect,halo effect,psychological set effect,as well as group psychological characteristics: group and anonymity brought about by the characteristics of arbitrary indulgence,unconscious and irrational psychological state,easy to infect and easy to change psychological characteristics.Third,strive to become a bridge between the "official public opinion field" and the "folk public opinion field",correctly represent the official authority of the "official public opinion field",and strive to move towards the "folk public opinion field" by using social performance.In the third chapter,after clarifying the background of contemporary media and the positioning principles of TV program hosts,it further discusses the specific role positioning that TV program hosts should have,in short,the authority with affinity.Affinity is the premise for TV program hosts to better move towards the "public opinion field",while authority is the necessary condition for TV program hosts to represent the "official public opinion field" at the same time.In the fourth chapter,after clarifying the specific positioning,the specific realization path of the role positioning of the host is put forward: entering the public,influencing the public and becoming "belief".TV program hosts enter the public through "active decapitation" to enhance affinity and "passive coronation" to enhance authority,influence the public through rational communication of individuals and perceptual communication of groups,and become "belief" of the public through becoming "opinion leader" and "brand host".The last chapter is the conclusion...